How to use JSON Prompting for Marketing Automation

Marketing is exhausting. Ads, posts, tracking — half the time you’re just copy-pasting the same stuff into different boxes. AI helps, but only if you tell it exactly what you want. Otherwise, it writes essays when you needed one line.

That’s where JSON prompting comes in. It’s like giving AI a form to fill out instead of just saying “make me an ad.” You set the rules: tone, length, CTA, etc. And it actually listens.

Quick Wins With JSON

Ads

Each platform has its own stupid rules (Google wants short, LinkedIn wants serious, Facebook wants “fun but not too fun”). Here’s a JSON you can literally copy-paste:

{
  "ads": {
    "google": {"headline": 30, "description": 90, "tone": "professional"},
    "facebook": {"headline": 40, "description": 125, "tone": "friendly"},
    "linkedin": {"headline": 60, "description": 150, "tone": "authoritative"}
  },
  "product": "AI-powered email tool",
  "cta": "Start your free trial today"
}

Social Posts

Stop blasting the same caption everywhere. Feels lazy. Feels bot-like. Here’s a JSON for platform-specific posts:

{
  "social_posts": {
    "instagram": {"style": "short, casual, emojis"},
    "twitter": {"style": "punchy, <280 characters"},
    "linkedin": {"style": "professional, value-driven"}
  },
  "topic": "Launching our new AI email assistant",
  "cta": "Try it free"
}

Campaign Tracking

Tracking is boring but necessary. Instead of dumping notes into random spreadsheets, try this:

{
  "campaign": "Back-to-School Promo",
  "channels": ["Email", "Instagram", "Facebook"],
  "metrics": ["CTR", "CPC", "Engagement Rate"],
  "status": "Live"
}

The Point

JSON prompting = less chaos.

• Ads = faster.
• Social posts = less cringe.
• Tracking = cleaner.

It’s not about being fancy, it’s just about not wasting time.

Try one template. See how it feels. Once you get the hang of it, you’ll wonder how you ever did marketing without it.

JSON Prompt Starter Pack for Marketers

1. Google, Facebook & LinkedIn Ads

{
  "ads": {
    "google": {"headline": 30, "description": 90, "tone": "professional"},
    "facebook": {"headline": 40, "description": 125, "tone": "friendly"},
    "linkedin": {"headline": 60, "description": 150, "tone": "authoritative"}
  },
  "product": "AI-powered email tool",
  "cta": "Start your free trial today"
}

2. Social Media Captions (platform-specific)

{
  "social_posts": {
    "instagram": {"style": "short, fun, emojis"},
    "twitter": {"style": "snappy, <280 characters"},
    "linkedin": {"style": "professional, value-driven"}
  },
  "topic": "Launching our new AI email assistant",
  "cta": "Sign up today"
}

3. Email Campaign Drafts

{
  "email": {
    "subject": {"limit": 50, "tone": "curious"},
    "body": {"limit": 150, "tone": "helpful"},
    "cta": "Get started now"
  },
  "audience": "Small business owners",
  "offer": "Free 14-day trial of our tool"
}

4. Blog Snippets (multi-format)

{
  "blog_snippets": {
    "intro": {"style": "hook, 2 sentences"},
    "summary": {"style": "bullet points"},
    "cta": {"style": "casual, <20 words"}
  },
  "topic": "How AI is changing email marketing"
}

5. Campaign Tracking Log

{
  "campaign": "Back-to-School Promo",
  "channels": ["Email", "Instagram", "Facebook"],
  "metrics": ["CTR", "CPC", "Engagement Rate"],
  "budget": "$5,000",
  "status": "Live"
}

6. Hashtag Generator

{
  "hashtags": {
    "instagram": {"count": 10, "style": "trending"},
    "linkedin": {"count": 5, "style": "professional"},
    "twitter": {"count": 6, "style": "short"}
  },
  "topic": "AI marketing automation"
}